A strong brand foundation makes it easier to win sales.

Our brand development programmes boost growth.

Do you find it difficult to set yourselves apart from competitors? Or struggle to win the confidence of big-whale opportunities? Most often, this points to brand weakness.

‍That’s why we created our brand development programmes. To provide a structured pathway for building and broadcasting a brand promise that makes prospects sit up. With mapped-out monthly activities that steadily build strength, you gain the confidence to go for gold!

Firm foundations

Aimed at strong B2B companies of £5 - £10M turnover, the Firm foundations programme helps to create real brand strength in readiness for the next stage of growth.

Businesses in this bracket have often grown based on strength of service and staff personality. In growing beyond this stage, the brand needs to come to the fore – it should win the confidence of prospects based on the strength of its distinctive promise and clarity of message. This programme helps to achieve just that.
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Building bigger

This programme is suited to larger SMEs and MSBs, looking to scale rapidly and go for top-tier opportunities. It takes a deep dive into the brand proposition needed to support this level of growth.

The brand strategy that supported growth to a certain level is not necessarily what will work for the next phase. New and deeper differentiation is often required, and opportunity to create it is often lying dormant within a business. This programme helps to harness that opportunity and inject new energy and strength into your brand.
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Programme consultants

Rob Smith

Strategic consultant

For over 15 years, Rob has worked with B2B SMEs to establish strong brand foundations, convert strategy into everyday messaging, and earn respect in the marketplace. With a strong grasp of brand principles and an instinct for differentiation opportunities, he brings the practical focus to brand strategy that every SME needs.
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James Batten

Design consultant

A natural flair for brand visualisation has seen James work on multiple SME brands throughout his career. He oversees translation of brand strategy into creative expression, ensuring that strength of message is at the heart of all marketing output. And where brand identity needs refining or updating, James comes into his own!
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Positioning, identity and narrative

We work with clients to develop, refresh or refocus their brands, to gain maximum impact in their market. When we were approached by Armafix – a leading specialist in M&E containment – they were looking to rebrand with a new name, new visual identity, and a clarified market position.

We developed their brand strategy, identified their point of difference, and built a strong messaging foundation. We then designed a distinctive identity for the new company name, Armaflo, created their new website design and content, conceived launch campaign materials, and produced a launch video.

Routine content schedules

We support many clients with regular content schedules, helping to maintain market presence and earn industry respect. Our clients tell us that a prime benefit for them is the assurance that the routine marketing ‘just happens’. From whitepapers and blog posts, to eshots and LinkedIn posts, they just keep flowing.

With every retainer client, we hold a monthly meeting to agree the subjects or information that the month’s content will cover. Then, following the monthly meeting, our writers will interview the respective knowledgeable personnel to find out more about the subjects.

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Webinars and online events

True industry specialists lead their markets by sharing their knowledge. And for many, the most influential medium for this is in live events, such as webinars, seminars, and podcasts. We are a trusted partner for a number of clients, helping to develop the content and facilitate the delivery.

When clients such as Rutland Door Closers and Woodhouse Workspace approach us, they often have no experience in delivering such events. We actively support in set-up and ultimate delivery of the event, as well as prior development and preparation of the substance for speakers to deliver.

Both these two clients are now seasoned webinar and event providers and we have significantly enhanced their market reputation through the programme delivery.

Website design and content creation

Our approach to websites is different to conventional website development agencies. We remain firmly focused on the brand message and treat that as project start-point. As your window to the world, we believe your website is one of your most important pieces of brand messaging.

We don’t pretend to be a full digital provider, and therefore work alongside proven partners in website development, handing over our powerful content and design for them to code into slick-performing websites. It’s a proven formula, which has worked very well for other clients, including Vantage Spaces, Woodhouse Workspace and Calotherm, the leading supplier of optics-grade cleaning supplies.

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Printed marketing collateral

In a largely digital world, printed marketing material packs a powerful punch as standing out from the crowd. We harness that potential skilfully, maximising impact through clear narrative flow and creative design.

From brochures, flyers and immersive brand books, through to merchandise and product packaging, we produce high-impact designs that communicate powerfully. We take projects from earliest concept stage right through to finished production, capturing just what needs to be communicated in the process.

 

Our team’s deep understanding of print materials, techniques and finishes underpins the successful outcomes we achieve.

Product-focused case study video

We create message-led video of all types, from on-location shoots of customer projects through to training and guidance animations. Whatever the style, our focus is always on ensuring the finished output clearly communicates what it needs to. Renowned supplier to the poultry industry, Interhatch, commissioned Zing to plan, script, film and edit a video capturing a product trial taking place on a farm.

We started by gaining a thorough understanding of how the product is used and the nature of environment where it would be trialled. We then storyboarded the video and created speaker scripts. On the day, we captured static and motion footage footage, adapting to challenging lighting conditions in the poultry sheds. Both the client and their customer commented that Zing made the whole shoot seamless and straightforward.

In the finished video, the product and its unique benefits are clearly conveyed, and the product has generated high interest and demand since launching.

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