About Zing

We’re here for B2B clients
that are hungry for the
next stage of growth.

Our approach

Strengthening your brand presence typically follows three key stages.

The order that these stages are carried out can vary, but the essential ingredients remain the same.

Identify what sets you apart
Communicate your message powerfully
Earn respect by sharing your expertise

Our team

Rob Smith
Founder & Strategic Consultant

For over 15 years, Rob has helped B2B SMEs and MSBs establish strong brand foundations, convert strategy into everyday messaging, and earn marketplace respect. With a strong grasp of brand principles and an instinct for differentiation, he brings the practical focus to strategy that every developing business needs.

James Batten
Lead Creative & Design Consultant

A natural flair for brand visualisation has seen James work on multiple SME brands throughout his career. He oversees translation of brand strategy into creative expression, ensuring that strength of message is at the heart of all marketing output. And where brand identity needs refining or updating, James comes into his own.

Wilson Smith
Business Development Manager

Wilson supports our clients, new and existing, with initial assessment of their needs and proposals to meet those requirements. He has a solid understanding of the steps needed to build brand credibility and the creative options for effectively expressing your brand's message. He's also our in-house expert on video technicalities.

Aimée Hankey
Creative Design & Print Specialist

With a particular strength in tactile marketing and the whole world of 'kirigami', Aimée brings creative inspiration and innovation to her work for clients. Thorough and conscientious (in other words, she's as pedantic as we all are), she's highly proficient in all design work, a whizz at photo work, and never happier than when cutting out physical marketing concepts.

Cameron Heward
Workflow Coordinator

Cameron is the one who keeps every project and content schedule on track, ensuring that your deadlines are met and content keeps flowing. He'll be the first person you're likely to hear from when you've given us the go-ahead on a project, and will remain your first point of contact for any general project queries. His tenacity in follow-up is the perfect complement to our creativity.

Carwenna Smith
Executive Assistant & Photographer

Day-to-day, Carwenna oversees overall business admin, directly supporting Rob with comms and scheduling to maximise the time he can spend on client consulting and strategy. She's also our resident photographer, with a forte in both image capture and editing, and contributes to both our marketing and sales effort.

Alison Evans
Writer and Content Specialist

Alison has strong experience in writing and editorial work, with a natural flair for grasping the specifics of different industries. She's often the face of Zing when extracting from our clients their inherent knowledge on specialist subject matters. She then supplements that knowledge with research of her own to create truly authoritative industry content.

Our values

Our ‘how’ is what maintains our wow.

When building up brands to support their next stage of growth, or earning them market confidence through thought leadership programmes, our 'how' is what maintains our wow. These principles fuel everything we do, ensuring our clients' brands resonate, connect, and thrive.

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1
We engage deeply.
2
We live in the client's shoes.
3
We bring energy to our efforts.
4
We work smart as a tight-knit team.
5
We believe in the power of right first time.