Insights

A mixture of industry updates and passing thoughts from our team of specialists, partners and guest contributors — we're all lovers of words. May contain nerdity.

Featured article

Does your brand
own a word?

All articles

Thought leadership
The power of eavesdropping
Messaging
Taking the confusion out of commas
Positioning
The death trap of great innovations
Thought leadership
How to develop thought leadership on a budget
Messaging
Brand messaging – the litmus paper of strategy
Messaging
Brand or product naming is critical to provide a unique identity
Positioning
Setting the right tone
Messaging
Hilarious translation gaffes
Messaging
Every word counts
Strategy
The stats don't lie - video is the key medium for today's marketing
Thought leadership
Ask a stupid question...
Messaging
What makes brand messages 'sticky'?
Identity
Go with the flow
Messaging
What makes an effective call to action?
Strategy
Showbiz in the business world: the next big trend
Positioning
Accentuate the negative
Thought leadership
Knowledge sharing is brand messaging
Positioning
Does your brand
own a word?