Establishing a perspective on your industry and maintaining a flow of authoritative content and events earns confidence in your market. And confident customers place orders.
Identifying a particular perspective on your industry demonstrates your market intelligence. It doesn't have to be revolutionary, but any focus helps to add substance to your content programme.
It's important to be clear about the main audiences that you want to win the confidence of. Then you can identify the mediums they are most likely to engage with and the channels that will reach them best.
Lastly, it's all about maintaining a consistent flow of substance but varied in style and format. Aiming to mix published content and personal engagement (online and in-person events) achieves a strong combination.
We offer an initial workshop to explore opportunities for a thought leadership position within your market. Reviewing the market characteristics, the challenges that customers face, and then the solutions that you provide, we help to identify synergies that could underpin a distinctive perspective. This exercise can be woven into your initial brand strategy development with us.
With your thought leadership strategy in place, we then work with you to agree on a schedule of content and potential events that will convey your expertise month by month. This can be a straightforward monthly quota of content, or a schedule of quarterly themes with a mix of content and events per quarter.
We make it easy to maintain a consistent flow of authoritative content that builds your reputation as industry expert. Based on a monthly meeting in which the detail of the content plan for the month is agreed, we then take ownership of getting the content creation over the line and shared with target audiences. We also engage directly with your in-house specialists and external subject matter experts to secure the essential insights that feed into your content.
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