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Reeco
Preparing a successful robotics company for its next growth phase
+ Defining market approach and simplifying representation of product lines
+ Creation of all-new branding, optimised for use across all platforms
+ Video case studies and in-depth whitepapers to maintain market leadership
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Since founding in 2016, Reeco has achieved admirable growth and significant innovation achievements in its specialist field of collaborative robots. In readiness for the next stage of growth, its marketing and brand presence needed to catch up with where the business had grown to, in terms of how the business is perceived.
Starting with a review of Reeco’s website presence and content strategy, we quickly extended the scope of our input to brand foundation and differentiation strategy. This paved the way for a much clearer approach to market, which was then reflected on the new website.
Value proposition and market approach
Clarifying scope and achieving coherence
We set out to find what it was that made Reeco truly excel. Working in close partnership with the directors, we conducted a detailed strategic review, identifying areas of market coverage that carried the most value — for both Reeco, and their customers. We recommended widening the overarching scope of Reeco's offering beyond a focus on individual products — Reeco offers seamless automation solutions at every stage of the end-of-line process.
Crafting a new visual brand language
More than just a logo
We collaborated closely with Reeco to create an all-new identity and brand system that reflects their position at the leading-edge of production line technology. Following a detailed review of their competition and peers in the automation sector, we developed a completely custom logotype from scratch. The new logo combines curved and angular elements, which are inspired by aspects of the technologies and systems that they work with on a day-to-day basis.
Website creation
Creating a site that's fit for the future
As with all website projects that we lead, Reeco's new website started with structural page planning, along with the translation of brand strategy into practical expression sitewide. Our creative team led the overall direction from an aesthetic and user experience point of view, closely liaising with our development partners to construct a variety of page designs designed to tell Reeco's story, powerfully showcasing its product and service offering. We seeked to create a brand that reflected Reeco's position at the forefront of technological innovation for production lines of all sizes.
Built with underlying strategy in mind
Underneath the new website's contemporary design and slick animations lies a deeper purpose — a clearly-positioned narrative that demonstrates Reeco's market expertise and brand promise. The new website reflects a refined focus on automated product solutions for all final stages of a production line, from case erecting and sealing, through to palletising and product transfer.
Routine authoritative content schedule
Bolstering a leading voice in the industry
Our ongoing work with Reeco includes a regular schedule of outreach to their target audiences, along with thought-leading content that covers substantial topics within their industry. We work in partnership with Reeco to ensure that their brand continues to have a consistent flow of content that not only keeps up general brand awareness in the marketplace, but maintains Reeco's position as a leading voice in the world of production line automation.
Client testimonial
